by Webmaster | Jan 14, 2015 | Real Estate News
As mentioned in a previous blog, bandit signs can be a very effective way to get your phone to ring with potential home sellers. With that said, it is important to note that as the name implies, there are some legal risks in using bandit signs. Given the usefulness of this strategy, I believe it is worthy of an entire blog. A few basic items are worth noting. Less is better. That means that you want to make the message short and simple, so drivers can actually read it as they are driving by. Messages like “We buy houses for cash” or “Sell your house in 9 days” will work fine. Of course, it is best if you can find a telephone number that is easy to remember. Busy intersections provide the greatest number of eyeballs on your signs. The key is to space them out so they are not obnoxious. Posting too many signs in any given area is inviting problems and complaints. Last, hang them as high as possible, so they are not easily taken down or vandalized. To get started, you need to figure out where are the best areas to hang signs. The obvious answer is to hang them where the highest number of potential distressed properties might be. I suggest doing some on-line research to track the following two metrics: 1. Identify zip codes with the lowest DOM (days on market). This is where homes are selling fastest. 2. Identify zip codes where the median home price is below the city’s median home price. If you can narrow down the zip codes that match...
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